In 1933, RCA Victor reintroduced Bluebird and Electradisk as a standard 10-inch label (Bluebird's label was redesigned, and it became known as the 'buff' label). It was originally an 8-inch record with a dark blue label, alongside an 8-inch Electradisk label (sold at Woolworth's). Bluebird Records was created in 1932 as a sub-label of RCA Victor. The first was the short-lived 'Timely Tunes' label in 1931 sold at Montgomery Ward. Дuring the early part of the Depression, RCA Victor made a number of attempts to create a successful cheap label to compete with the 'dime store labels' ( Perfect, Oriole, Banner, Melotone, etc.). The format was abandoned by 1933, and two-speed turntables were no longer offered, but some Program Transcriptions lingered in the Victor record catalog until the end of the 1930s. The format was a commercial failure, partly because the new Victrolas with two-speed turntables designed to play these records were exorbitantly priced, the least expensive model retailing for $395.00 in the depths of the Great Depression. These used a shallower and more closely spaced implementation of the large 'standard groove' found on contemporary 78 rpm records, rather than the 'microgroove' used for post-World War II 33в…“ rpm ' LP' (long play) records. In September 1931, RCA Victor introduced the first 33в…“ rpm records sold to the public, calling them 'Program Transcriptions'. This gave RCA head David Sarnoff a seat on the EMI board.

In 1931, RCA Victor's British affiliate the Gramophone Company merged with the Columbia Graphophone Company to form EMI. In absorbing Victor, RCA acquired the New World rights to the famous Nipper/' His Master's Voice' trademark. In 1929, the Radio Corporation of America (RCA) purchased the Victor Talking Machine Company, then the world's largest manufacturer of phonographs (including the famous ' Victrola') and phonograph records. Д¬lassic RCA logo, first retired in 1968 in use again from 1987 to 2015 As of 2021, the label's roster included A$AP Rocky, Ateez, Britney Spears, Backstreet Boys, Chris Brown, Cage the Elephant, Miley Cyrus, Craig David, D'Angelo, Dave Matthews Band, Doja Cat, Foo Fighters, Kirk Franklin, Becky G, G-Eazy, Childish Gambino, Martin Garrix, H.E.R., Enrique Iglesias, Kesha, Alicia Keys, Khalid, Kings of Leon, Normani, Pentatonix, P!nk, Mark Ronson, Shakira, the Strokes, SZA, Three Days Grace, Bryson Tiller, Justin Timberlake, Usher, Walk the Moon, and ZAYN. The RCA catalogue includes records by influential artists such as Elvis Presley, David Bowie, Nina Simone, Harry Belafonte, ABBA and Sam Cooke. RCA Records is the corporate successor of the Victor Talking Machine Company, making it the second-oldest record label in American history, after sister label Columbia Records. RCA Records was fully acquired by Bertelsmann in 1987, making it a part of Bertelsmann Music Group (BMG) and became a part of Sony BMG Music Entertainment after the 2004 merger of BMG and Sony it was acquired by the latter in 2008, after the dissolution of Sony/BMG and the restructuring of Sony Music. Its name is derived from the initials of its defunct parent company, the Radio Corporation of America (RCA).

The label has released multiple genres of music, including pop, classical, rock, hip hop, afrobeat, electronic, R&B, blues, jazz, and country. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records also Arista Records, and Epic Records. RCA Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America.

Sony Music Entertainment (United States).

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